1

Home Staging

What is
home staging?

Have you ever seen how houses are presented on real estate listing sites or have you ever visited a house with the intention of buying or locating it?

At the foundation of home staging there is the study of the correct arrangement of the elements, choosing the most suitable furniture and furnishing accessories that give that emotional value.

Home Staging (also known as House Staging, Real Estate Staging and Property Styling) is the art of decorating a home to sell quickly and for more money on the real estate market.

This activity that is expanding in Italy, is particularly useful to enhance a property with the aim of favoring its sale or rental.

2

What does the
home stager do?

As Home Stager, therefore, I give greater harmony to the environments of a property, to enhance all its splendor and allow you to taste its beauty and qualities.

To make the space visually pleasing and draws attention to the home’s best features, I set up the various spaces to provoke and stimulate emotions, attracting more buyers and a higher offer.

Home stager set the stage for potential home buyers to imagine how they could live in a property and make it their home.

Home stagers also get rid of clutter and depersonalize the home so that potential buyers will be able to see themselves living there.

4

What is the purpose
home staging?

The improvements that are made help the owner to sell the apartment as quickly and with the greatest possible profit, in order to avoid depreciation due to the time spent before the sale.

This activity is particularly useful for real estate agencies, because they can sell houses faster, both thanks to the most attractive photos that are published online, and thanks to the positive impressions of potential buyers.

Recent studies have shown that a potential buyer decides whether or not they will buy the house in the first 90 seconds of their first visit!

3

The results of home staging

Here are some before and after interventions carried out on different properties. See the difference?